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'Constant bombardment' - Fans shown 65,000 junk food ads at World Cup
A study by Bristol and Oxford researchers used AI to count over 65,000 visible junk-food and drink ads during 2026 World Cup matches, with Coca-Cola, McDonald's, Powerade and Lay's most frequent. Public-health experts call the advertising a loophole in UK junk-food ad restrictions and urge global action, while FIFA says its revenue supports football and health projects.










