
The GuardianSig. 4OpinionCultureSportsMedia
Sydney Sweeney’s cartoonish provocation has sparked a culture war but let’s just admit sport can be sexy | Emma John
An opinion column argues that the backlash to Sydney Sweeney's sports-betting advert has demonstrated solidarity in women's sport while warning against taking every provocation too seriously. It contends that admiring athletes' bodies can be part of sport's appeal, even as it criticizes the advert's regressive, objectifying aesthetic.










