
BBC NewsSig. 5NewsEconomyHealth
'Proteinflation': Meet the people paying up to £100 for a bag of protein
Protein supplement prices have surged, with whey protein costs up over 130% year-over-year in Europe, driven by increased demand from new consumer groups and weight-loss drug users. Consumers report significant price increases, leading some to ration products or switch brands, while manufacturers adapt recipes and seek cheaper alternatives. Early signs suggest wholesale prices are stabilizing but remain elevated.









